With an integrated-team based
management approach, NCSM has the right
skills, people and reach. It delivers cost-effective,
creative and intelligent solutions with
exceptional levels of implementation, influencing
audiences and stakeholders worldwide.
Founder & CEO
Avi Yair, a veteran in marketing
and communications, has worked at the center
of business and politics in Israel for many
years. Avi was formerly Senior Vice-President
of Ruder Finn Israel, an international agency
offering fully integrated public relations,
marketing, and advertising services.
While building Ruder Finn
Israel into a $2.5 million per annum company,
Avi represented more than 40 clients, including
notable Israeli public companies, such as;
AudioCodes, ECI Telecom, DSP Group, CompuGen,
and Kerex. In addition, he advised numerous
venture-related start-ups, successfully
designing and implementing their international
marketing plans. Amongst these are Proficiency,
Procohn, Softwatch, and Scopus Network Technologies.
In addition, Avi brings to
NCSM extensive experience in working with
governmental clients. Some of these include:
the Ministry of Tourism, the Ministry of
the Environment, and the Ministry of Internal
Security. Avi was also a key member of staff
of the election campaign of the former
Prime Minister Ehud Olmert, in his former
appointment as the mayor of Jerusalem as
well as Prime Minister Benjamin Netanyahu.
Before joining NCSM, Lazer Co-founded
and ran Mondass, a boutique PR firm based in New York
City with extensive background and experience in strategic
communications, PR, and news media relations, He worked
with celebrities and corporate clients to develop their
public profiles, promote their activities, and
capitalize on public interest. Lazer has an extensive
network of news-media contacts. His past clients
include Top Rank Promotions, Shimon Craimer, Remy
Zaken, ECS Events, The Betzalel Gallery and Yuri
Foreman and collaborations with Yankee Stadium
and HBO Sports.
Before joining NCSM, Sarah was a Government Fellow at the Israeli Ministry of Foreign Affairs. She has worked in Israeli advocacy and education, government affairs, and event planning. She worked for her home state in the US Senate and lobbied congress with the Zionist Organization of America
Special program logistics and Government clients.