HOME
About NCSM
NCSM Services
NCSM Clients
NCSM News
Contact NCSM
About Us
 
Avi Yair
Lazer Cohen
Yossi Yair
 
 
 
 

MANAGEMENT

With an integrated-team based management approach, NCSM has the right skills, people and reach. It delivers cost-effective, creative and intelligent solutions with exceptional levels of implementation, influencing audiences and stakeholders worldwide.

Avi Yair
Founder & CEO

Avi Yair, a veteran in marketing and communications, has worked at the center of business and politics in Israel for many years. Avi was formerly Senior Vice-President of Ruder Finn Israel, an international agency offering fully integrated public relations, marketing, and advertising services.

While building Ruder Finn Israel into a $2.5 million per annum company, Avi represented more than 40 clients, including notable Israeli public companies, such as; AudioCodes, ECI Telecom, DSP Group, CompuGen, and Kerex. In addition, he advised numerous venture-related start-ups, successfully designing and implementing their international marketing plans. Amongst these are Proficiency, Procohn, Softwatch, and Scopus Network Technologies.

In addition, Avi brings to NCSM extensive experience in working with governmental clients. Some of these include: the Ministry of Tourism, the Ministry of the Environment, and the Ministry of Internal Security. Avi was also a key member of staff of the election campaign of the former Prime Minister Ehud Olmert, in his former appointment as the mayor of Jerusalem as well as Prime Minister Benjamin Netanyahu.

Lazer Cohen
Account Executive

Before joining NCSM, Lazer Co-founded and ran Mondass, a boutique PR firm based in New York City with extensive background and experience in strategic communications, PR, and news media relations, He worked with celebrities and corporate clients to develop their public profiles, promote their activities, and capitalize on public interest. Lazer has an extensive network of news-media contacts. His past clients include Top Rank Promotions, Shimon Craimer, Remy Zaken, ECS Events, The Betzalel Gallery and Yuri Foreman and collaborations with Yankee Stadium and HBO Sports.

Sarah Chin
Account Executive

Before joining NCSM, Sarah was a Government Fellow at the Israeli Ministry of Foreign Affairs. She has worked in Israeli advocacy and education, government affairs, and event planning. She worked for her home state in the US Senate and lobbied congress with the Zionist Organization of America

Yossi Yair
Account Executive

Special program logistics and Government clients.